GM - This newsletter is about growth; in life and business. Apologies for the delay on this issue.

In this edition:

• The most powerful people on Earth

• Dungeon News

• The Dead Internet

• Sovereign Moats

• Year 20NOW

The Seeker ⭖ Quaestor Lucis

“Children have neither past nor future; they enjoy the present, which very few of us do.” —Jean de La Bruyère - and, “Children are not things to be molded but are people to be unfolded.” —Jess Lair

IMO - The most powerful people living today are children. Their power is untapped, un-manifested, and as yet un-realized, however, and sadly, they are also the most vulnerable in society.

Yet, you cannot argue that one day they will hold the reigns, and we will be at their mercy.

They also have access to specific skill sets and powers that most adults do not; I am speaking about “play”, “imagination”, “fluidity of thinking”, etc. They are simply less rigid in their thinking, and better adapted for exploration and big, wide, imaginative ideas.

There’s a lesson in there for everyone starting out (Seekers): remember when you were child, how nothing seemed like work, and everything was fun and new and something to explore?

This is a powerful mode of thinking if you’re just now beginning your journey. Make it fun, make it an adventure, think big and wide, avoid sunk costs, adapt fast, and learn to play.

The Dungeon News

It’s been ~6 weeks since I sent some news out, so a lot has happened:

• On Friday, Yukinari and I hosted a X Space. Tons of value dropped, especially on local SEO tactics, boosting conversions on your offers, and more. The recording is available inside the Dungeon Discord below.

• Dungeon Member Damien released his free keyword tool and accompanying Follow Along (in beta currently) with millions of keywords in the database. There will be a free and paid tier eventually, but for now, it’s free to play around with. I’ve found it to be pretty awesome tbh - you can find it in the #Follow-Alongs channel.

• There are a lot of updates across the board in other Follow Alongs, especially from RUSH, who has been diligently moving forward and updating the community. GG bro.

The Sovereign

“It was a garden, a walled garden. Overgrown but with beautiful bones visible still. Someone had cared for this garden once." - Kate Morton

The Internet as we know it will die. I didn’t say “go away,” I said it will die. Reborn, or replaced, with something mostly unrecognizable, that is the nature of things. Dinosaurs get wiped out by asteroids, and the Web 2.0 will get replaced by something completely new - a 99.9% AI-generated, VR/AR-hellhole - and, yes, we are to blame. Read the Dead Internet Theory here.

My prediction? (Mostly useless as are all others, but here it is anyways):

Some ideas for Sovereign Moats:

• Build your own walled gardens - membership areas, forums, newsletters, gated content, SaaS, etc. Stuff accessible behind locked checkout forms. All public content on the web (for now) will get harder and harder to monetize.

• Use public facing content to drive conversions into your walled gardens - think like the marketer here, not the “Blogger” or “Niche Site Owner”, using your content as top-of-funnel driver into your buyer funnel.

• Adapt or die: things will move faster and faster. As AI chips get exponentially more powerful, and compute gets stronger, these disruptive systems will disrupt faster and faster. Therefore, adapt or die.

• Justin Welsh did $1.6M on his latest launch. Lordy.

Future Tripping

The future appears to be NOW, this is the year 20NOW. I renamed this section from The Year 2050, to Future Tripping. Who cares.

• Perplexity AI trojan-horsed Google SERPs - a taste of their own medicine, or the greatest growth hack ever seen? Either way, fuck this shit, however, if you’re doing SEO, I’m sure you’ll find some ways to abuse this. GG.

• I’m still buying Robotics ETFs, robotics companies, etc. AI is NOW, robotics is tomorrow. The 10 year upside on robots is fucking nuts. Get in early suckas.

Respice Finem - Look To The End

Who is surrounding you on your death bed? What emotions are on their faces? How are they looking at you? Are they silently waiting for you to expire, or wishing for one more moment with you? Are they thinking about what’s in your will, or what’s in your heart? Are you alone or surrounded by loved ones? Contemplate it. I mean really think about it. Do this simple exercise and many truths will be revealed to you.